Rock County – Bassett

Rock County, NE Map
Rock County

As you enter Rock County, you will see the red and white 81 license plate billboards that proclaim Rock County as the Beef County.  During your leisurely trip through the sandhills of Nebraska, you must stop to admire our picturesque horizons! In spring and early summer, you’ll enjoy baby calves frolicking behind roadside fences. Summer is pasture grazing time, when the hills are rolling with cattle, as well large round hay bales as far as your eyes can see. The year-round stunning sunsets and sunrises in Rock County are painted on the horizons, providing a glimpse into our tranquil countryside. 

The city of Bassett is our county seat. During your trip to Bassett, consider watching a Wednesday sale at the Bassett Livestock Auction. Then journey over to the Historic Range Café where you can enjoy a meal and travel back in time for your overnight hotel accommodations. Allow time to shop at the Whistlestop for unique gifts or souvenirs of your Rock County excursion.

Historic Highway 20 runs east and west through Rock County. In addition to the city of Bassett, Rock County encompasses the Village of Newport, and communities of Duff, Mariaville, Rose, and Sybrant. Stop in Newport to play a round of pool at one of the smallest pool halls in the state. You may also follow the Cowboy Trail as it meanders through Rock County.

The Niobrara River creates our northern border. It is home to relaxing tubing, canoeing, and kayaking adventures on hot summer days. We invite you to float down the river and enjoy the scenery of cows grazing in the pastures under the wide-open sky.  

Come visit Rock County, the Beef County of the Nebraska Sandhills, where cattle outnumber the people. May you find the scenery and activities as serene and enjoyable as we do!

Rock County Businesses

Business/WWWAddressCityContact #
Bassett Lodge & Range CaféOpen Tues - Sat 8 am - 2 pm
205 Clark StBassett(402) 684-3379
G&V’s MarketOpen Mon - Sat 8 am - 6:30 pm
105 West Legnard StBassett(402) 684-3781
The Whistle StopOpen Mon - Sat 9 am - 5:30 pm
121 S Clark StBassett402 684 3327

For Your Information
Rock County Links

Bassett Country Club 9 hole course 402-684-3449
Bassett Livestock Auction Weds. Sales  402-684-2361
Bassett Lodge & Range Café 7 am-2 pm  402-684-3379
Circle B Livestock western wear 402-684-3949
G & V’s Market groceries/spirits 402-684-3781
The Porch antiques/crafts 402-322-1238
Pizza Place food 402-684-2555
Rock County Hospital 402-684-3366
Rock County Pharmacy prescriptions 402-684-2730
Whistle Stop gifts/flowers 402-684-3327

For Your Information
Interesting area Information

Email: [email protected]
Tyanna Gracey at Heart City – Valentine: Dan McElhaney at Blood Pharmacy – Neligh: Chelsea Easterling at Polly Auctions - Allen: Tracy Schmit at Dianes Green House -Fordyce, Ne: Devon Risch at Tipsy Pine Pizza Longpine , NE